Kajabi pricing: what it really costs

Kajabi’s own pricing page shows three plans, but the full picture — a fourth, cheaper plan it doesn’t advertise, a layered payment processor, and a contact cap with a real deadline — takes more digging. Here is what decides which plan a course or coaching business needs, and what its own pages leave out.

Which Kajabi plan does a course creator or coach actually need?

Kajabi doesn’t price by seat; it prices mainly by contact count, product count and how many people can log in, so list size matters more than headcount. A solo creator selling around $3,000 a month, with roughly 1,000 contacts and only the owner logged in, fits comfortably on Basic at $179 a month — the plan behind the solo bill above — since Basic’s 2,500-contact and 5-product caps leave plenty of room at that size.

A small operation running 3 staff accounts on $30,000 a month in sales outgrows Basic twice over: its 2 total admin users (owner plus one more) is one short of what 3 staff accounts need, and its 2,500-contact ceiling is roughly half a 5,000-contact list. Growth, at $249 a month, covers both with room to spare — 11 total admin users, 25,000 contacts — and is the plan behind the small-team bill above. A growing team with 8 staff accounts and a list hitting Growth’s own 25,000-contact ceiling with no headroom left is better off moving straight to Pro at $499 a month, the plan behind the growing-team bill above, rather than waiting for the lockout. Products and AI credits scale with the same three tiers: Basic includes 5 products and 0 AI credits a month, Growth 50 products and 500 AI credits, Pro unlimited products and 1,000 AI credits.

Why isn’t Kajabi’s cheapest plan on its own pricing page?

Kajabi still sells a fourth plan, Kickstarter, at $71 a month billed annually — well under Basic’s floor — but browsing kajabi.com/pricing won’t turn it up. Both of Kajabi’s current public pricing pages list only Basic, Growth and Pro; Kickstarter is reachable only through a legacy checkout link that still works, while Kajabi’s help center keeps naming it as one of the platform’s current plans for admin-user limits. As of 26 September 2026, Kickstarter’s contact, product, website and community caps were not published anywhere we could find, so there’s no way to confirm what that $71 actually buys beyond the 2 total admin users the help center lists — and a guessed month-to-month checkout link for it returned an error page rather than a price.

What pushes a Kajabi bill above the plan price?

Every plan’s contact, product, website, admin-user and funnel limit is a hard cap, and each one is a separate paid add-on past it. Extra contacts cost $25 per 5,000 a month, extra products $50 per 10 a month, an extra website $49 a month, and an extra admin user $5 a month. Even funnels, which the current plans market as unlimited, carry a paid increase listed at $10 per 10 extra a month. AI credits top up at $15 per 500, and unused monthly credits don’t roll over to the next billing cycle.

Two features are sold as bolt-ons below Pro rather than bundled in: a branded mobile app costs $199 a month on Basic or Growth (free on Pro), and a legacy Pro subscription without API access built in pays $25 a month for it (current Pro includes it free). Backstage, Kajabi’s 1:1 coaching product, bundles one client seat free into every plan, then charges $49 a month per additional client; Kajabi calls it a beta feature with pricing subject to change. A newer add-on, an AI chat agent called Expert Agent, costs $79 per agent a month at the standard rate in Kajabi’s help center, with no discount for buying several; the $49 introductory rate covered only agents bought by 30 September 2026. Kajabi’s own pricing and comparison pages still list Expert Agents as “Coming soon” on every plan, so it’s unclear a new signup can actually buy one today.

Contacts carry the sharpest deadline: Kajabi warns an account nearing its plan’s contact ceiling, then gives it a 30-day grace period after crossing it before locking the account until contacts are trimmed or the plan is upgraded.

How much does Kajabi’s own payment processing take?

Kajabi charges 0% of a seller’s revenue on every plan; the real cost sits in its built-in processor, Kajabi Payments. Its US card rate scales down by plan — 2.9% plus 30 cents per charge on Basic, 2.8% on Growth, 2.7% on Pro — and routing payments through a third-party processor like Stripe instead adds a surcharge on top of that processor’s own rate: 2% on Basic, 1% on Growth, 0.5% on Pro. None of this is folded into the bills above, since every seller on any platform pays some card-processing rate.

Three smaller fees ride on top of the base card rate: 1.5% more on a card issued outside the US, another 0.7% on any payment inside a subscription or payment plan (including the first one), and a flat $15 per disputed charge, non-refundable even when the dispute is resolved in the seller’s favor. Sellers who want same-day payouts instead of Kajabi’s regular free schedule pay 1.5% of the payout amount, with a 50-cent minimum — an optional charge, since scheduled payouts cost nothing.

Is billing Kajabi annually worth it, and what’s the catch with renewals?

Paying yearly lowers Kajabi’s effective monthly price on every plan: Basic drops to $143 a month, Growth to $199, and Pro to $399, each billed as one charge for the year. Kajabi doesn’t reward that commitment with a locked-in rate, though: an annual plan simply renews at whatever Kajabi’s published price happens to be when the year is up, same as a monthly plan would. Prices already rose once this way, for every plan, on the first billing date on or after 13 January 2026, and Kajabi calls the older, cheaper pricing “legacy” — migrating off it is permanent and can’t be undone.

Every plan carries a 30-day money-back guarantee stated at checkout, and a documented nonprofit can request a 10% discount on the subscription itself. The 14-day free trial ahead of all this needs a card upfront: Kajabi places a $149 authorization hold to validate it, releases the hold once the card checks out, and starts billing only if the trial isn’t canceled first.

How does Kajabi’s price compare with systeme.io and ClickFunnels?

Kajabi’s $179 floor is expensive next to the other course-and-funnel platforms in its category. Systeme.io’s paid plans start at $17 a month, and its Free plan costs nothing until a seller’s lifetime sales cross a cap fixed in systeme.io’s own terms — a tier Kajabi has no equivalent for. ClickFunnels’s entry plan, Launch, costs $97 a month, closer to Kajabi’s own price and, like Kajabi, with no percentage-of-sales fee.

The gap isn’t only price. Kajabi bundles its Cofounder AI assistant and unlimited landing pages, funnels and marketing emails into Basic from day one, where systeme.io caps funnels by plan and ClickFunnels caps contacts and team seats instead. Systeme.io also sells physical-product variants alongside its digital courses (capped by plan, unlimited on its Unlimited tier), a market Kajabi’s published plans don’t mention at all. The full side-by-side is at systeme.io vs Kajabi.